Senior Marketing Manager

Senior Marketing Manager 

London / UK Wide / Flexible 

Up to £55,000 DOE 

We're partnering with a growing, multi-site healthcare and wellness brand to appoint a Senior Marketing Manager as part of their next phase of expansion. 

This is a premium business operating across multiple UK locations, delivering high-quality patient services.  

With strong demand and ambitious growth plans, they are now looking for an experienced marketing leader to drive performance and brand positioning across the group. 

The Opportunity 

• This is a hands-on, commercially focused senior marketing role combining strategic ownership with day-to-day execution. 

   

• Working closely with senior leadership, booking/sales teams, and specialist agency partners, you will be responsible for increasing qualified enquiries, optimising conversion performance, and elevating brand presence across all locations. 

   

• It would suit a commercially minded marketing all-rounder who thrives in a fast-paced, growth environment and is comfortable balancing big-picture thinking with hands-on delivery. 

   

Key Responsibilities 

• Develop and lead marketing strategy to drive measurable growth across multiple sites 

   

• Manage and collaborate with external agencies across paid media, creative and performance channels 

   

• Work closely with internal booking/sales teams to optimise the end-to-end funnel (enquiry to confirmed appointment) 

   

• Enhance lead generation and conversion pathways across website, landing pages, advertising and follow-up communications 

   

• Own CRM and email marketing performance, including automation, segmentation, nurture journeys and retention activity 

   

• Support paid media strategy across Meta, Google and remarketing channels to maximise ROI and lead quality 

   

• Oversee website content and landing page optimisation via WordPress (or similar CMS) 

   

• Develop creative campaign concepts aligned to premium positioning 

   

• Monitor KPIs and reporting, turning insight into actionable improvements 

   

• Maintain brand consistency and a high-quality tone across all marketing touchpoints 

   

About You 

• Proven experience in a senior marketing, growth or performance-focused role 

   

• Strong understanding of lead generation, conversion optimisation and full-funnel performance 

   

• Deep CRM and email marketing expertise 

   

• Confident managing agency relationships and external suppliers 

   

• A blend of creative thinking and technical marketing capability 

   

• Comfortable operating both strategically and hands-on 

   

• Experience with paid media strategy and scalable acquisition models 

   

• Strong cross-functional communication skills 

   

Desirable Background 

• Experience within healthcare, wellness, or other premium consumer services 

   

• Understanding of high-consideration purchase journeys 

   

• Familiarity with marketing analytics platforms (e.g. HubSpot, GA4, Looker Studio, Hotjar or similar) 

   

• Strong eye for brand and creative direction 

   

Why Consider This Role? 

• Join a fast-scaling premium brand 

   

• High-visibility position with real ownership and impact 

   

• Opportunity to combine performance marketing with brand building 

   

• Collaborative, ambitious leadership team 

   

• Clear growth trajectory within a multi-site business