Digital Marketing Executive

Digital Marketing Executive

Glasgow

£30,000 - £35,000 DOE

Overview

Brightwork are recruiting a Digital Marketing Executive to join a Glasgow based firm, to support the delivery and growth of performance-led digital marketing activity, with a strong emphasis on search marketing. This role would suit someone with hands-on experience across SEO and paid search campaigns, who is comfortable working with data, optimisation and reporting to drive measurable results. The position offers the opportunity to work across multi-channel digital campaigns for a diverse client base, supporting both organic and paid search performance while collaborating closely with senior marketing stakeholders.

Key Responsibilities:

• Support the planning, execution and optimisation of digital marketing campaigns with a primary focus on SEO and paid search
• Manage and optimise SEO activity, including keyword research, on-page optimisation and content performance
• Support and manage paid search (PPC) campaigns, including keyword strategy, ad copy, optimisation, and performance monitorinn
• Track, analyse, and report on performance across search, PPC and website activity
• Produce regular performance reports and insights to support marketing decision-making
• Use data to identify opportunities for improving visibility, traffic quality, and lead generation
• Support wider digital activity across channels, including social and email marketing where required
• Maintain brand consistency across all digital output
• Work closely with internal teams and external suppliers to support campaign delivery

Skills & Experience:

• Previous experience in a digital marketing role with a strong focus on search marketing
• Practical experience managing or supporting SEO initiatives
• Hands-on experience with PPC platforms
• Strong analytical skills, with experience reporting on campaign and channel performance
• Comfortable working with data and using insights to inform optimisation and improvements
• Good understanding of digital marketing fundamentals and performance-driven campaigns
• Strong organisational skills and attention to detail
• Clear written and verbal communication skills

Desirable:

• Experience using analytics and reporting tools
• Experience working within an agency or managing multiple client accounts
• Familiarity with bid strategies, conversion tracking and campaign optimisation techniques
• Some exposure to paid social or organic social media activity
• Experience producing clear, client-facing performance reports